A wholesale portal should let buyers save products to personal favorites or wish lists without treating them as draft orders. Week one on Parcel Build is that first working version: named lists, add from catalog, and move lines to cart when the buyer is ready. You own the code. Flat monthly. See custom software for wholesalers. If buyer favorites and wish lists is the gap, start a free 30-day build.
How are buyer favorites different from saved carts in week one?
Favorites and wish lists hold products the buyer wants to revisit, compare, or order later. They are not a checkout-ready cart. Saved carts and draft orders hold quantities and commercial intent closer to placing an order. Week one can keep those paths separate so a starred SKU does not look like an unfinished order.
On Parcel Build, week one is a first working version of that path. Flat monthly. You own the code.
Why browser bookmarks and emailed SKU lists fail when the catalog or account price changes
Buyers bookmark a product URL or paste SKUs into a note. The catalog updates. Pack sizes change. Account price bands move. The bookmark still opens, but the commercial picture is stale. An emailed list has no live price, no stock signal, and no one-click path back into the portal cart.
A signed-in favorites list stays tied to the account catalog. When the buyer is ready, they push lines to cart under current account context.
What month one should not try to be
Defer gift-registry public wishlists. Defer AI recommender engines. Defer full procurement punchout. Month one is personal named lists for known buyer accounts, with add from catalog and move to cart.
FAQ
Are favorites the same as saved carts or draft orders?
No. Favorites and wish lists are for saving products to revisit. Saved carts and draft orders carry quantity and order intent. Week one can ship personal favorites without rebuilding draft-order flows.
Does week one need company-shared lists before personal favorites are useful?
No. Personal favorites help a single buyer return to the right SKUs. Shared company lists can come later when teammates need one list. If shared company shopping lists is the harder gap, name that instead.
Next step
If buyer favorites and wish lists in a wholesale portal is what feels hardest, start a free 30-day build. Name that gap on the form. We scope a free 30-day build on that problem: first working version in week one, flat monthly after if you want to continue.