Internal Tools
Replace the spreadsheet that runs your business with software designed for how your team actually works. Custom dashboards, workflow automation, and the integrations you keep meaning to build — shipped every week by a senior team on monthly retainer.
Reply within 1 business day · US senior team · You own the code.
Sound Familiar?
What outgrowing the spreadsheet looks like
Critical processes live in Google Sheets
The spreadsheet that runs your operations breaks every week. A formula gets overwritten, a sheet is shared with the wrong person, or someone sorts a column without realizing the rows are linked. Every fix is a ten-minute fire drill, and every change makes the next break harder to debug.
Manual data entry across four different tools
A job gets entered into your CRM, then re-entered into QuickBooks, then re-entered into a scheduling app, then re-entered into a shared inbox so the field crew sees it. The same information is keyed four times by four people, and every retype is a chance for it to drift.
Reports built by hand every Friday
Someone exports CSVs from three systems, lines them up in a spreadsheet, builds the same pivot they built last week, and emails the result to leadership. Two hours a week, fifty weeks a year — a whole month of someone's time spent rebuilding the same report.
Operations depend on one person's memory
The way orders flow, which vendor to call, which discount applies, how to invoice the weird customer — it all lives in the head of one long-tenured employee. The day they take a vacation, the business slows down. The day they leave, the business loses a quarter recovering.
What We Build
A real internal platform, built around your operation
Custom dashboards over your real operating data
We pull from your existing systems — QuickBooks, the CRM, the scheduling app, the spreadsheets — and build views your team actually uses every day. No more exporting CSVs to answer simple questions.
Workflow automation for daily work
The steps your team does on autopilot — quoting, dispatching, invoicing, status updates, follow-up emails — get encoded as software. Repetitive clicks become one button. Approvals route automatically.
Role-based access for ops, leadership, and field staff
Field crews see only their jobs. Ops sees the schedule. Leadership sees the metrics. Permissions match how your org actually works — no more sharing a single admin login because the permissions model is too coarse.
Integrations with the SaaS you already pay for
QuickBooks, Stripe, HubSpot, Twilio, Google Workspace, Slack, whatever you run on — the internal tool sits on top, not next to. Data flows in and out automatically. You stop double-entering things.
Mobile-friendly views for crews and field workers
Field staff get a phone-shaped interface for the things they do on the road: starting a job, snapping photos, updating status, capturing signatures. No app store, no install — it's a URL they bookmark.
A clean data model under it all
Behind the dashboards is a real schema — versioned, backed up, query-able. When you outgrow the first version of the tool, the data lives on. You're not locked into a no-code platform with no exit.
What’s included at the Studio tier
A full product team, on monthly retainer
Studio is the tier most internal-tools clients land on. Two concurrent initiatives, two deploys a week, and a dedicated PM — enough to ship a real platform without overspending on capacity you won’t use.
Recommended Tier
Most internal-tools clients land on Studio
Internal tools are rarely one thing. There’s the dashboard, the workflow engine, the field-facing view, the integrations — each is its own track of work. Studio gives you two concurrent initiatives so we can ship the dashboard while we’re standing up the workflow side, without one bottlenecking the other.
If you only have one tightly-scoped tool to build — say, a single dashboard that replaces one spreadsheet — Foundry ($5,000/mo) is the right starting point. If you’re replacing an entire ops stack and need fractional-CTO time, Atelier ($10,000/mo) is the fit.
First deploy
Week 1
Studio tier
$7,500/mo
60-day initial commit, then pause or cancel month-to-month.
Keep Exploring
Other ways we help operator-owners
Compare the tiers and what each includes on the pricing page, or see how hiring in-house compares to a retainer.
Tell us about the spreadsheet you want to kill
Book a free 30-minute call. We’ll map the workflow, pick the right tier, and lay out what we can ship in the first sprint.
Reply within 1 business day · US senior team · You own the code.